effervesce verb- to give off bubbles of gas; to exhibit great excitement, vivacity
C18 from Latin effervescere to foam up, from fervere to boil, ferment
effervescent
And yet, as every TV executive knows to his everlasting regret, it's not so simple as just sending out a junior casting suit for a little browsing and sluicing through a cattle call, to round up a herd of people who, when confronted by a lens, began to effervesce to an extraordinary extent.
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